Enterprise Solution: IBM Websphere

Websphere Commerce Suite - Pro Edition

Designed for companies that are experiencing heavy ecommerce growth IBM WebSphere® Commerce Suite, Pro Edition allows you to increase site functionality, accommodate high transaction volumes and leverage the back-end systems you already have in place.

These are some of its highlights:

• Integrate your existing, in-house developed middleware and systems (including IBM CICS®, IBM MQSeries®, IBM IMS products and SAP R/3) to protect your investments using accepted industry standards like Java™ technology, JavaServer Pages™, Enterprise JavaBeans™ (EJB™) and XML.
  
  
• Capture and analyze knowledge about your customers and their needs through robust business intelligence capabilities designed for closed-loop marketing. Leverage that information to forge ongoing relationships that reduce per-customer acquisition costs; increase customer retention by streamlining customer service functionality; and provide significantly improved levels of customer service.
  
  
• Create effective up-sell and cross-sell techniques that drive sales by presenting products complementary to initial purchases or that invite customers to purchase more expensive items than the original selection in the same product category.
  
  
• Offer exciting, time-based promotions that allow you to move more products in a specified timeframe or inventory condition.
  
  
• Reach global customers by providing information based on preferred language and cultural preference.
  
  
• Serve your customers, regardless of location, time or device, by extending your applications to wireless users through m-commerce capabilities.
  
  
• Build associations (such as accessories or replacements for out-of-stock items) to increase revenue and rescue seemingly lost sales; create one-price packages at attractive prices; assemble bundles that support convenience and offer guidance to your customers.
  
  
• Develop accurate marketing strategies and measurable programs and promotions that reduce expenses while generating demand and revenue.
  
  
• Conduct open-cry, sealed-bid and Dutch auctions, providing a new channel to move your excess inventory and discontinued products. Set the rules of your auctions and establish an auction gallery for buyers to view, search and specify bids for items on the auction block. The end result is not only a win for the highest bidder but also a win for your e-business.